Marketing - Intern


 
Overview:
Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai’s only virtual helicopter tour and endorsements from a number of international sporting celebrities.
Job Description:
  • Analyse and research hospitality trends and digital marketing trends, to enhance and support comprehensive campaign planning.
  • Content collection at key hotel events and assisting with live coverage.
  • Scheduling of social media posts (Instagram, LinkedIn, Facebook, TikTok, etc) across The First Group Hotels’ channels
  • Monthly reporting and analysis of social media channels across our hotels
  • Assisting in the creation of monthly content calendars; coordinating with copywriters and designers to deliver content for hotel offers, launches, ad campaigns, and brand communications.
  • Daily Community Management for social media accounts; responding to comments/leads/complaints and forwarding queries to the respective stakeholders.
  • Voucher management with key stakeholders
  • On-ground support to Hotel Marketing Managers for 360 marketing operations
  • Working across departments to update content on our online and offline channels including websites, TripAdvisor, OTA channels, hotel screens, print collateral, etc.
  • Ad-hoc proofreading and copywriting support as required.
  • Actively monitoring and reporting on negative reviews and escalating them to the respective stakeholders in a timely manner.
  • End-to-End coordination for influencer marketing
Desired Skill & Expertise:
  • Educated to a college level/Bachelor’s Degree in Hospitality Marketing, Marketing, Communications, or a related field.
  • Proficiency in English and Arabic
  • Highly proficient in Powerpoint, Excel, Word

    Technical Capability

    • Proficient in Microsoft Office tools (Word, Excel, Powerpoint)
    • Basic knowledge of social media scheduling tools.
    • Sound knowledge of how to use social media platforms to obtain insights.

    Soft Skills
    • Excellent written and verbal communication skills in English and Arabic
    • Collaborative approach to work
    • Able to multi-task, prioritize, and manage time effectively.
    • Ability and desire to work in a fast-paced environment.
    • Creative and innovative thinker and planner.
    • Problem Solving skills.
    • Ability to work independently and within a team
    • Ability to work on multiple projects with precision
    • Strong organization and time management skills

    Physical demands: Visiting hotels

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